Why hasn’t my house SOLD ??

May 7, 2008 · Filed Under Real Estate 

“Why hasn’t my house sold?” is the question we may hear most often…especially if our clients aren’t listening. I can give a few different reasons but there is one big one that I’ll get to in a minute. (Hint: it starts with the letter P)

Let’s assume that you’ve prepared your home for sale. And by that I mean that you’ve obtained any recommended inspections and made the recommended repairs.

Then you’ve cleaned everything from top to bottom and inside out. You’ve painted anything that needed painting and you’ve replaced any worn and/or outdated floorcovering. You’ve also checked out all of the lightbulbs in your home to make sure they’re all operable. Double checked for cobwebs and cleaned all of the windows. (Don’t forget the elimination of pet odors and ban the smokers to the great outdoors)

Same thing applies for the exterior but you need to add sprucing up the landscaping and making sure the pool sparkles if you have one. Also add a touch of color with some seasonal plantings.

Those are the variables that you DO have control over. Now lets talk about the variables you DON’T have control over. Things like square footage. Your house is the size it is. Your neighborhood. Your house is located where it is. If you’re on a busy street or near an airport or a commercial shopping area, you can’t change that.

Now here’s the answer to the original question…Why hasn’t my house sold?

It’s PRICE !!!!!

One simple little word. I can’t make it any clearer or simpler. It’s the ONE correction that can be made to adjust for the variables you don’t have control over and also adjust for the variables you do have control over but choose not to correct/change/fix.

If your home is on the market and not getting showings…it’s PRICE.

If your home is on the market and getting showing but no offers…it’s PRICE.

For those of you who are thinking”the REALTOR just wants a lower price for a quicker sale” is sadly mistaken. If it’s not properly priced, it won’t sell. Period. And as they say: 100% of nothing is still nothing.

Happy selling

Wallace…

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